AD:TECH 2015

CFi9AmiVIAAH5wb.jpg-largead:tech is a conference and exhibition where the marketing, technology and media communities come     together to share new ways of thinking, build strong partnerships, and define new strategies to address the key industry challenges and opportunities.

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As a longtime entrepreneur, I know the pressure new business leaders feel to become an expert in everything their business entails — even though it’s seldom possible. In a startup environment, where business leaders and innovators are juggling literally dozens of roles, it can be difficult to evaluate or understand the work of partners or vendors, whether they’re involved with payroll, billing or advertising duties.

The broader business world has also become more complicated: Consider advertising technology, or ad tech, the industry I’ve devoted more than a decade to. This field is exploding, in terms of resources, investment and products. It can seem confusing because of the range of players and the noise and complexity of the ecosystem.

Yet leveraging ad tech efficiently can help startups and smaller companies punch above their weight. When done properly, advertising technology results in significant upside for advertisers seeking to drive more sales — and for consumers, who benefit from a better browsing experience.

Nevertheless, there are important considerations for entrepreneurs and business leaders trying to make the most of digital advertising. By understanding how ad tech has changed and is still changing, businesses can ensure a better return on investment.

VIRGIN AMERICA x AD:TECH

    Social Deviant Founder and CEO Marc Landsber and Virgin America Creative director Jon Gordon   discuss short form vs long form content.

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MARRIOTT MARQUIS x AD:TECH

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The beautiful view from our room provided by MARRIOTT .

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